About This Project

Diesel Wheels is a custom forged aluminum truck wheel line that I have handled all their marketing needs for over 20 years. I started by creating their corporate identity and then went on to developing Diesel Wheel’s branding and advertising campaigns. I have designed all of their catalogs, company business cards, websites, trade show displays, apparel and promotional items. I have also collaborated on the design of Diesel Wheel’s packaging and have even gone as far as designing emblems that go on their wheels.